International and Cross-cultural Marketing

<p><strong style=color: rgba(0 0 0 1); background-color: rgba(0 0 0 0)>Understand Global Markets & Cultural Influences on Consumer Behavior!</strong></p><p></p><p><em style=color: rgba(0 0 0 1); background-color: rgba(0 0 0 0)>International and Cross-Cultural Marketing</em><span style=color: rgba(0 0 0 1); background-color: rgba(0 0 0 0)> by </span><strong style=color: rgba(0 0 0 1); background-color: rgba(0 0 0 0)>Naresh Malhotra</strong><span style=color: rgba(0 0 0 1); background-color: rgba(0 0 0 0)> explores the </span><strong style=color: rgba(0 0 0 1); background-color: rgba(0 0 0 0)>complexities of marketing across borders</strong><span style=color: rgba(0 0 0 1); background-color: rgba(0 0 0 0)> and how cultural differences impact consumer behavior branding and market entry strategies. This volume in the </span><em style=color: rgba(0 0 0 1); background-color: rgba(0 0 0 0)>Legend in Marketing</em><span style=color: rgba(0 0 0 1); background-color: rgba(0 0 0 0)> series provides a deep dive into </span><strong style=color: rgba(0 0 0 1); background-color: rgba(0 0 0 0)>global marketing theories international business strategies and cross-cultural consumer insights</strong><span style=color: rgba(0 0 0 1); background-color: rgba(0 0 0 0)> helping professionals navigate today's interconnected economy.</span></p><p></p><p><span style=color: rgba(0 0 0 1); background-color: rgba(0 0 0 0)>This book examines </span><strong style=color: rgba(0 0 0 1); background-color: rgba(0 0 0 0)>global market segmentation cultural adaptation of products international branding and emerging trends in digital globalization</strong><span style=color: rgba(0 0 0 1); background-color: rgba(0 0 0 0)>. Readers will gain a strong foundation in understanding how </span><strong style=color: rgba(0 0 0 1); background-color: rgba(0 0 0 0)>socioeconomic political and technological factors shape international marketing strategies.</strong></p><p></p><p><span style=color: rgba(0 0 0 1); background-color: rgba(0 0 0 0)>Ideal for </span><strong style=color: rgba(0 0 0 1); background-color: rgba(0 0 0 0)>marketing executives business leaders international trade professionals and researchers</strong><span style=color: rgba(0 0 0 1); background-color: rgba(0 0 0 0)> this book equips readers with </span><strong style=color: rgba(0 0 0 1); background-color: rgba(0 0 0 0)>data-driven insights and frameworks</strong><span style=color: rgba(0 0 0 1); background-color: rgba(0 0 0 0)> for expanding into foreign markets while maintaining brand authenticity.</span></p><p></p><p><strong style=color: rgba(0 0 0 1); background-color: rgba(0 0 0 0)>Master the art of global marketing-get your copy today!</strong></p><p></p>