International Business

Study of International Business is becoming an inevitable subject area as economies across the globe are integrating like never before. Markets are widening at the same time international trade disputes in the area of intellectual properties. There is growing concern and expectations on the trading blocs created by various nations in stabilizing the international economies and markets. This present book contains 4 Units with 12 chapters on various elements of International Business. Chapter-1 cover international Business Environment Chapter-2 covers Emerging Economies & Trade Blocs Chapter- 3 International Marketing Chapter-4 Entry Strategies and Selection Chapter-5 Supply Chains Chapter-6 Methods of Payments Chapter-7 Bilateral and Multilateral Trade Chapter- 8 WTO Chapter-9 Patent Laws Chapter-10 India's Foreign trade Chapter-11 IMF & IBRD Chapter-12 SAARC & BRIC. Possible questions are given at end of every chapter and additional insights at the end of every unit to provide recent trends. All these features will go a long way in helping students to gain the basic knowledge of International Business and perform well in the examinations successfully.