International Business Case Studies For the Multicultural Marketplace

<p>This comprehensive guide presents specific real-life examples of the strategies and tactics used by some of the world's most successful international businesses and organizations to excel in the global marketplace.<br><br> Divided into six major sections this important book features more than 30 case studies that span critical issues of international business--globalization; negotiation; marketing; product/service quality; joint ventures and strategic alliances; and culturally diverse workforces. Each case study focuses on a particular company region or management style to clearly illustrate proven techniques for capitalizing on the cultural diversity of people products and markets. <br><br>With contributions from more than two dozen business executives and professors spanning the globe from Japan to Germany China to Mexico this casebook provides a broad spectrum of current and future approaches to acheiving international and cross-cultural business success.</p>