International Business Management

The book International BusinessManagement offers a unique perspectiveon the subject matter by combining marketand nonmarket analysis. It covers a rangeof contemporary international businessissues examining them from various anglesand drawing on research from differentcountries. It also considers the challenges of doing business inboth developed and emerging economies.Moreover the book provides insights into the current state of theinternational business and management field and identifiesimportant future research areas. It presents thought-provoking ideason key concepts that encourage students to think critically andexplore the topics further. It is a comprehensive resource for anyoneinterested in understanding the complexities of international business.