International Business Management

The book International Business Management offers a unique perspective on the subject matter by combining market and nonmarket analysis. It covers a range of contemporary international business issues examining them from various angles and drawing on research from different countries. It also considers the challenges of doing business in both developed and emerging economies. Moreover the book provides insights into the current state of the international business and management field and identifies important future research areas. It presents thought-provoking ideas on key concepts that encourage students to think critically and explore the topics further. It is a comprehensive resource for anyone interested in understanding the complexities of international business.