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About The Book
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<p><strong>International Cases in Tourism Management</strong> includes:<br><br>* Profiles of individual companies<br>* Case studies on destination management and marketing<br>* Material on different management functions in tourism such as marketing and human resource management<br>* Case studies of particular types of tourism such as ecotourism and cultural tourism<br><br>The case studies are supplemented by exercises and questions which ensure that for students and tutors alike the book is the ideal accompaniment to all tourism courses.</p>