International Marketing. Analysis & Decision-Making

1. „Avanced Strategic Management1.1. Industry analysis of Amazon - Porter's Five Forces 1.2. Roadmap of Amazon's strategic intent - Pros and Cons of their strategic choices1.3. The logic behind Amazon's full retail stores - a strategic rational between location and technology 2. Business Development2.1. Amazon's strategy during the period 2007 to early 20102.2. Amazon's strategic capabilities2.3. Amazon's diversification strategy2.4. Development and justification of a possible Amazon's future strategy3. International Business Game3.1. Explanation of Network Effects and its impact on Amazon and the International Business Game 3.2. Explanation of Transfer Prices and an Outline of its application at Amazon and the International Business Game3.3. Excess liquidity and its influence on long-term debt's interest rates in the International Business Game 4. Bibliography