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About The Book
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<p>This volume provides a comprehensive examination of key issues regarding global communication focusing particularly on international news and strategic communication. It addresses those news factors that influence the newsworthiness of international events providing a synthesis of both theoretical and practical studies that highlight the complicated nature of the international news selection process. It also deals with international news coverage presenting research on the cross-national and cross-cultural nature of media coverage of global events in the interdisciplinary context of research on political communication war coverage new technologies and online communication. The work concludes with a focus on global strategic communications: in the age of globalization global economies and cross-national media ownership chapters here provide readers with some of the most up-to-date research on international advertising public relations and other key issues in international communications.</p><p>With contributions from many of the leading scholars in the field of international media communication research this collection presents a valuable resource for advancing knowledge and understanding of the complicated international communication phenomenon. It will be of value to upper-level undergraduates and graduate students in mass media and communication programs and to scholars whose research focuses on global communication research.</p>