International Pharmaceutical Marketing.

International Pharmaceutical Marketing is an authoritative study of the world pharmaceutical industry from a marketing perspective. Dr. Pradhan a respected expert in pharmaceutical economics provides a broad-based discussion of the subject including international marketing and organization exporting investing and licensing product registration patents and new drug development. International pharmaceutical market research product and pricing policy promotional activities and distribution systems are investigated and described in detail. Finally the author focuses on the operations of the drug industry in twenty selected nations. Background data and analysis relevant to the unique characteristics of the industry provide the information necessary to analyze international marketing problems and formulate strategies and policies.