International Public Relations

<p><strong style=color: rgba(0 0 0 1)>International Public Relations: Negotiating Culture Identity and Power</strong><span style=color: rgba(0 0 0 1)> offers the first critical-cultural approach to international public relations theory and practice. Authors Patricia A. Curtin and T. Kenn Gaither introduce students to a cultural-economic model and to the accompanying practice matrix to explain public relations techniques and practices in a variety of regulatory political and cultural climates. </span></p><p></p><p><strong style=color: rgba(0 0 0 1)>Key Features:</strong></p><ul><li><em style=color: rgba(0 0 0 1)>Illustrates how theory informs practice</em><span style=color: rgba(0 0 0 1)>: The cultural-economic model is built around the circuit-of-culture theory and the associated practice matrix shows students how to apply this theory to any particular problem or issue.</span></li><li><em style=color: rgba(0 0 0 1)>Offers a truly international scope</em><span style=color: rgba(0 0 0 1)>: Going beyond the Western democratic corporate perspective this book critically examines the global diversity of public relations practice with examples from countries around the world.</span></li><li><em style=color: rgba(0 0 0 1)>Represents a paradigm shift in international public relations scholarship</em><span style=color: rgba(0 0 0 1)>: Extending well beyond regional and case study approaches the integrated critical-cultural technique of this book extends current theory.</span></li><li><em style=color: rgba(0 0 0 1)>Emphasizes values and ethics</em><span style=color: rgba(0 0 0 1)>: Guidelines for ethical practice are provided to more effectively negotiate the international terrain.</span></li></ul><p></p><p><strong style=color: rgba(0 0 0 1)>Intended Audience:</strong></p><p><span style=color: rgba(0 0 0 1)>This text is designed for advanced undergraduate and graduate courses in International Public Relations. In addition it is an excellent supplemental text for courses such as Public Relations Theory Public Relations Campaigns Public Relations Planning and Management and Public Relations Case Studies.</span></p>