English
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About The Book
Description
Author(s)
The book begins by exploring the increasing use of predictive analytics to predict a victory in esports games and discern patterns for effective market entry and growth strategies. The power of celebrity sport player endorsements is then assessed on addictive products looking at how to achieve congruence between the player''s personality traits product and sporting event to drive maximum impact--
Piracy-free
Assured Quality
Secure Transactions
Delivery Options
Please enter pincode to check delivery time.
*COD & Shipping Charges may apply on certain items.
Review final details at checkout.
Details
ISBN 13
9798369349892
Publication Date
-23-10-2024
Pages
-418
Weight
-733 grams
Dimensions
-178x254x21.68 mm
