English
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About The Book
Description
Author
The study guide discusses the marketing tools that underlie the planning and development of advertising campaigns on the Internet. Modern means of Online advertising is assessed its pros and cons are highlighted. The stages of planning and evaluating the effectiveness of Internet advertising are described. The study guide is intended for undergraduate students studying in the direction of “Advertising” as well as advertisers beginner Internet marketers representatives of small businesses and private entrepreneurship interested in their promotion.
Piracy-free
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Secure Transactions
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*COD & Shipping Charges may apply on certain items.
Review final details at checkout.
Details
ISBN 13
9786206787969
Publication Date
-13-10-2023
Pages
-272
Weight
-354 grams
Dimensions
-150x220x14.57 mm
