Internets Intranets and Extranets

Internets Intranets and Extranets: New Waves in Channel Surfing examines cutting-edge research on the strategies and practices for managing electronic channels of information distribution. The leading experts working in Web-enabled marketing technologies address the most pressing topics of channel management presenting descriptive--and prescriptive--insights into the complex network of virtual links between people and places. The book looks at the death of distance from a global perspective offering critical commentary on how to strengthen the connection between Web-linked buyers and sellers.