Interviewing Users

<p>Interviewing is easy right? Anyone can do it... but few do it well enough to unlock the benefits and insights that interviewing users and customers can yield.</p><p>In this new and updated edition of the acclaimed classic <em>Interviewing Users</em> Steve Portigal quickly and effectively dispels the myth that interviewing is trivial. He shows how research studies and logistics can be used to determine concrete goals for a business and takes the reader on a detailed journey into the specifics of interviewing techniques best practices fieldwork documentation and how to make sense of uncovered data. Then Steve takes the process even further-showing the methods and details behind asking questions-from the words themselves to the interviewer's actions and how they influence an interview. There is even a chapter on making sure that information gleaned from the research study is used by the business in such a way to make it impactful and worthwhile. Oh and for good measure he throws in information about Research Operations.</p><p>Everyone will get something from this book. But beyond the requisite information it's simply a good read. </p>