Introducing Fashion Theory

How does a style become a fashion? Why do trends spread and decline? Introducing Fashion Theory explores these questions and more to help you quickly get up-to-speed with fashion theories from scarcity to conformity through clear practical examples and fascinating case studies.. This second edition re-titled from Key Concepts for the Fashion Industry includes expanded coverage on cultural appropriation corporate greenwashing and the criminal world of counterfeit goods. . - Illustrated examples from Apple''s post-postmodernist iWatch to Savage X Fenty''s body image message on diversity. - Covers core fashion theories from trickle-down to trickle-up to political dress and conspicuous consumption. - Filled with learning activities key terms chapter summaries and discussion questions to inspire and inform