Introducing Fashion Theory

How does a style become a fashion? Why do trends spread and decline? <i>Introducing Fashion Theory</i> explores these questions and more to help you quickly get up-to-speed with fashion theories from scarcity to conformity through clear practical examples and fascinating case studies.<br/><br/>This second edition re-titled from <i>Key Concepts for the Fashion Industry</i> includes expanded coverage on cultural appropriation corporate greenwashing and the criminal world of counterfeit goods. <br/><br/>- Illustrated examples from Apple's post-postmodernist iWatch to Savage X Fenty's body image message on diversity<br/><br/><br/>- Covers core fashion theories from trickle-down to trickle-up to political dress and conspicuous consumption<br/><br/><br/>- Filled with learning activities key terms chapter summaries and discussion questions to inspire and inform