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About The Book
Description
Author
Author and Research AimJohn Lok an author in the field of behavioral economics aims to explore the nuances of human decision-making processes in everyday life. His research focuses on understanding why individuals often make choices that do not align with their long-term interests or rational expectations. Lok’s work emphasizes the importance of recognizing these irrational behaviors in various sectors including health care corporate environments and consumer behavior.MethodsLok employs a variet