Introduction to Business Communications

The practice of sharing information within or outside the organization for the benefit and profit of the organization is generally referred to as business communication. Some of its significant topics include interpersonal communication consumer behavior marketing employee management public relations customer relations public relations etc. This book is compiled in such a manner that it will provide in-depth knowledge about the theory and practice of business communications. Such selected concepts that redefine this subject have been presented in it. This book is meant for students who are looking for an elaborate reference text on business communications.