Introduction to Graphic Arts and Media Technologies

<p><em style=color: rgba(51 51 51 1)>Introduction to Graphic Arts and Media Technologies</em><span style=color: rgba(51 51 51 1)> provides students with an accessible and informative overview of various facets of and opportunities within the graphic arts and media technologies industry. The text provides readers with the knowledge and skillsets required to help them to succeed in their future careers whether in graphic design advertising design printing technologies web design video and sound design or 3D modeling and animation.</span></p><p><span style=color: rgba(51 51 51 1)>The opening chapter offers students a brief history of the industry and describes a variety of jobs available to them. Additional chapters examine historical reference points that can influence and inspire today's artists from the cave paintings of Lascaux to the art style of Walt Disney to modern web design aesthetics. Students learn how to expand their creativity think like a designer and apply key design elements and principles to produce effective media solutions. Dedicated chapters cover imagery in graphics type and typography industry workflows and media and communication options. The closing chapter speaks to building a professional portfolio leveraging industry resources and tapping into future educational opportunities.</span></p><p><span style=color: rgba(51 51 51 1)>Featuring vibrant full-color images and enlightening interviews with professionals in the industry </span><em style=color: rgba(51 51 51 1)>Introduction to Graphic Arts and Media Technologies</em><span style=color: rgba(51 51 51 1)> is an ideal resource for courses and programs in the visual arts.</span></p>