Introduction to Mass Communication & History of Nigerian Mass Media

This book discusses contemporary issues in mass communication as well as the history/evolution of the Nigerian mass media. It is a two-in-one book which discusses various issues such as how the digital revolution has reshaped the landscape of the mass communication thereby changing several well-known narratives about the media. In addition it takes a holistic look at the evolution of the mass media in Nigeria a country with a very rich media pedigree from the pre-colonial era to the present. The book is a rich resource that will be quite invaluable to students of media and communication worldwide and general readers as well. Some key issues covered by the book are: The Historical Foundations of Mass Communication; Functions of the Mass Media; Definition and Characteristics of Mass Communication; Communication Models; Messages of the Mass Media (Newspaper Magazine Radio and Television); New Media Technologies (The Internet and Social Media); The Mass Media in a Transition; Theories of the Mass Media; as well as History of the Press and Broadcasting in Nigeria among others.