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About The Book
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<p><em>An Introduction to Rhetorical Communication</em> offers a true integration of rhetorical theory and social science approaches to public communication.</p><p>This highly successful text guides students through message planning and presentation in an easy step-by-step process. <em>An Introduction to Rhetorical Communication</em> provides students with a solid grounding in the rhetorical tradition and the basis for developing effective messages.</p>