Introduction to Social Psychology

Within the context of psychology social psychology is the scientific study of how people's thoughts feelings and behaviours are influenced by the actual imagined or implied presence of others. By this definition scientific refers to the empirical method of investigation. The terms thoughts feelings and behaviours include all psychological variables that are measurable in a human being. The statement that others' presence may be imagined or implied suggests that we are prone to social influence even when no other people are present such as when watching television or following internalized cultural norms. Social psychologists typically explain human behaviour as a result of the interaction of mental states and immediate social situations. In general social psychologists have a preference for laboratory-based empirical findings. Social psychology theories tend to be specific and focused rather than global and general. Social psychologists therefore deal with the factors that lead us to behave in a given way in the presence of others and look at the conditions under which certain behaviour/actions and feelings occur. Social psychology is concerned with the way these feelings thoughts beliefs intentions and goals are constructed and how such psychological factors in turn influence our interactions with others. Social psychology is an interdisciplinary domain that bridges the gap between psychology and sociology. Hope this book will be useful to students as reference book and will be a priced collection for their own library.Contents: • Intelligence and Creativity: Relationship • Clinical and Growth Approaches to Personality • Personality Assessment: Projective Psychometric and Behavioural Measures • Psychology of Self • Research Designs: Correlational Factorial Randomized Block Matched Group Quasi—Experimental Time Series Design • Psychological Scaling: Purpose and Methods • Current Trends in Social Psychology