Investor's Behavior on Various Investment Avenues

The Book is an attempt by the researcher to explore the various investment avenues available to the investors. A researcher has used various statistical and accounting techniques to achieve the objectives in order to identify the various avenues of investments and behavior of investors towards those avenues. In today’s environment it is prudent for any investor to look into the real interest earned as inflation is moving out of gear. It is imperative that the returns be higher without the risk of losing the principle in an investment. This necessitates for optimization of risk and reward.