Invisible Triggers

<p><strong style=background-color: rgba(255 255 255 1); color: rgba(15 17 17 1)>What is invisible to others today becomes your competitive advantage tomorrow. Good stuff Karina!</strong></p><p><strong style=background-color: rgba(255 255 255 1); color: rgba(15 17 17 1)>- Marty Neumeier Global branding leader author and a prominent figure in marketing and advertising.</strong></p><p></p><p><strong style=background-color: rgba(255 255 255 1); color: rgba(15 17 17 1)>Most brands don't fail by building the wrong product. They fail by misunderstanding the customer's psychology.</strong></p><p></p><p><span style=background-color: rgba(255 255 255 1); color: rgba(15 17 17 1)>Human decision-making isn't logical. It's shaped by the 95% that's invisible emotional and driven by behavioural biases.</span></p><p></p><p><span style=background-color: rgba(255 255 255 1); color: rgba(15 17 17 1)>What if the answer isn't another tactic?</span></p><p><strong style=background-color: rgba(255 255 255 1); color: rgba(15 17 17 1)>What if this book is the manual they never gave you?</strong></p><p></p><p><span style=background-color: rgba(255 255 255 1); color: rgba(15 17 17 1)>Trusted by founders and marketers across industries Invisible Triggers is a visual playbook of </span><strong style=background-color: rgba(255 255 255 1); color: rgba(15 17 17 1)>37 actionable frameworks each one built around a core psychological bias</strong><span style=background-color: rgba(255 255 255 1); color: rgba(15 17 17 1)> to decode the hidden psychology of consumer choice. It is not abstract theory but an arsenal of tools designed to be understood in minutes and applied immediately.</span></p><p></p><p><span style=background-color: rgba(255 255 255 1); color: rgba(15 17 17 1)>This is the definitive guide to master the art and science of </span><strong style=background-color: rgba(255 255 255 1); color: rgba(15 17 17 1)>consumer psychology</strong><span style=background-color: rgba(255 255 255 1); color: rgba(15 17 17 1)>: founders marketers strategic leaders psychologists and academics</span></p><p></p><p><span style=background-color: rgba(255 255 255 1); color: rgba(15 17 17 1)>Inside you will learn how to:</span></p><ul><li><span style=background-color: rgba(255 255 255 1); color: rgba(15 17 17 1)>CAPTURE ATTENTION & CREATE DEMAND: Learn the frameworks that make your brand the only choice</span></li><li><span style=background-color: rgba(255 255 255 1); color: rgba(15 17 17 1)>DESIGN OFFERS THAT CONVERT: Turn customer hesitation into a decisive 'yes'</span></li><li><span style=background-color: rgba(255 255 255 1); color: rgba(15 17 17 1)>BUILD DEEP LOYALTY & TRUST: Forge emotional connections that turn buyers into advocates</span></li><li><span style=background-color: rgba(255 255 255 1); color: rgba(15 17 17 1)>WIN YOUR MARKET POSITION: Make the competition irrelevant</span></li></ul><p></p><p><strong style=background-color: rgba(255 255 255 1); color: rgba(15 17 17 1)>THE UNFAIR ADVANTAGE:</strong></p><p><span style=background-color: rgba(255 255 255 1); color: rgba(15 17 17 1)>Replace months of slow expensive consulting with minutes of immediate laser-focused clarity. Turn hidden psychology into your brand's greatest asset.</span></p><p><strong style=background-color: rgba(255 255 255 1); color: rgba(15 17 17 1)>It's time to decode. Your unfair advantage is waiting.</strong></p><p></p>