Ipl Viewership : An Insight And Analysis

<p>The success of the Indian Premier League in a country where cricket and Bollywood cover a major pie of the entertainment landscape was a forgone conclusion. But what keeps the viewers hooked up to this festival of stars cricket sportsmanship cheerleaders sponsor and brands is a million-dollar question. This book is an attempt to find answers to the same. Understanding viewers motivation and enthusiasm to keep the league relevant and successful factors that play a major role in increasing the viewership and help sustain the interest make it an interesting read.</p>