This book is written to offer would-be Franchisors the virtual experience and benefit of personally speaking with an expert Franchise Consultant about franchising their business. It provides straight-talk advice concerning every business and personal consideration which needs to be contemplated when deciding whether to franchise a business including: Whether your business is ready to franchise Options for expanding your business What to expect as a Franchisor Introduction to the franchise development process Branding and marketing for Franchisors Other factors that impact your chances for success Choosing a Franchise Developer Sample Uniform Franchise Offering Circular (UFOC) and more. Ralph Massetti is President & CEO of The Franchise Builders a franchise consulting development marketing and technology firm. He also holds a Bachelors and Master Degree in Business Administration and is a candidate for the prestigious Certified Franchise Executive (CFE) designation.