Islamic banking and its role in customer loyalty and Satisfaction

Top organizations know that the road to success runs through their customers. Hence in today’s world companies that do not provide value to their customers create opportunities for the competitors to get these customers. Similar rules apply in the banking sector; hence this book focuses on determining the impact of customer satisfaction and loyalty programs on customers’ loyalty in the banking sector of Malaysia. It is obvious that customers are important stakeholders in organizations and their satisfaction and loyalty is a priority to the management.