Issues Faced By Small and Medium Enterprises In A Global Business Environment

Seminar paper from the year 2016 in the subject Business economics - Company formation Business Plans grade: 81% University of South Wales language: English abstract: The paper aims to analyse the current situation of a fictive company and moreover to work out an adequate internationalisation strategy considering the following three key objectives: 1. Reduce labour costs by shifting the production- centre to a low-income country 2. Enter new markets in countries with a low level of market satisfaction 3. Enlarge the range and variety of products through a highly educated R&D-Team. After evaluating the business environment three potential target countries for the internationalisation process are assessed. In a next step the strengths weaknesses opportunities and threats are lined out. Moreover a PEST-analysis is conducted to prepare for the location decision. Finally the most adequate method is selected and a brief conclusion and recommendation are given.