Seminar paper from the year 2011 in the subject Business economics - Offline Marketing and Online Marketing grade: 10 University of Applied Sciences Hof course: Business English language: English abstract: The last two decades have witnessed an unprecedented flow of services toward Asia. India in particular appears to have been the chief beneficiary for qualified services. According to the A.T. Kearney Global Services Location Index 2011 India ranks highest as offshoring destination. Given the immense poverty of a large percentage of the population it seems worthwhile to inves-tigate how India managed to become a solicited provider for high-tech services. However there are alternatives for investment. Other Asian nations court investors with lower prices and an improving quality. Among them is China that attempts to supersede India as most popular service offshoring destination. Where will be the back-office of the future?
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