It's Business Not Social(TM): STANDOUT. Develop and increase your Significance over Time with Authenticity Networking Dedication Open-mindedness Understanding and Tenacity.

Business professionals worldwide need to pay close attention to how they craft their reputation and personal brand. They need an engaged community of peers influencers decision-makers and mentors to create new opportunities. And they need to engage purposefully to stand out.Woven together your brand community and voice expand your credibility career and business opportunities. In an ever-changing global economy your future may depend on you taking action. Your career is yours to shape whether you are an entrepreneur emerging professional or leading in an enterprise-level organization.This book isnt just about careers though. Its for anyone in business who needs to influence and gain credibility with clients investors boards members donors sponsors and more. Its Business Not Social(TM) combines strategy tactics best practices and real-world examples to provide you with a framework to study and apply regardless of your business initiative.