Its Not the How or the What but the Who

Succeed by mastering the art of the who. Why surround yourself with the best? Because it matters - in all aspects of life. In fact in professional environments getting people right - what global leadership authority Claudio Fernandez-Araoz calls the art of great 'who' decisions - marks the difference between success and failure. To thrive you need to identify those with the highest potential get them in your corner and on your team and help them grow. Yet surprisingly very few of us are able to meet that challenge. This series of short and engaging essays outlines the obstacles to great who decisions and offers solutions to address them in a systematic way. Drawing from several decades of experience in global executive search and talent development as well as the latest management and psychology research Fernandez-Araoz offers wisdom and practical advice to improve the choices we make about employees and mentors business partners and friends top corporate leaders and even elected officials. The personal stories and cutting-edge studies described in the book will help you understand both your own failings and the external forces commonly at play in staffing decisions. The author shares concrete recommendations on how to select the best people bring out their strengths foster collective greatness in the groups you've assembled and create not only better organizations but also a better society. Starting with the cases of Amazon pioneer Jeff Bezos and Brazilian tycoon Roger Agnelli and continuing with individual and corporate examples from around the world Fernandez-Araoz paints a vivid picture of what great who decisions look like and presents a fresh and commanding argument about why they matter today more than ever.