J. Bruce Ismay

<p>He survived the Titanic; but never escaped it.</p><p>J. Bruce Ismay was a shipping magnate visionary businessman and the force behind the most luxurious ocean liners of the Edwardian age. As Chairman of the White Star Line he helped conceive the <em>Titanic</em>; a floating palace meant to define a new era of transatlantic travel. But when the ship struck an iceberg and sank on its maiden voyage Ismay's decision to step into a lifeboat made him one of the most vilified men of the twentieth century.</p><p>A story of legacy tragedy and the unbearable cost of survival.</p>