Seminar paper from the year 2010 in the subject Business economics - Operations Research grade: 10 Northumbria University language: English abstract: On 19th January 2010 Japan Airlines (JAL) Asia's biggest carrier filed for bankruptcy. This assignment conducts both an external and internal analysis of JAL and gives a SWOT summary. From that three strategic options are derived and discussed leaving the most suitable feasible and acceptable strategy. Finally this strategy's potential implementation issues are debated.