Jazz Sells: Music Marketing and Meaning

<p><em>Jazz Sells: Music Marketing and Meaning</em> examines the issues of jazz consumption and capitalism through advertising. On television on the Internet in radio and in print advertising is a critically important medium for the mass dissemination of music and musical meaning. This book is a study of the use of the jazz genre as a musical signifier in promotional efforts exploring how the relationship between brand jazz music and jazz discourses come together to create meaning for the product and the consumer. At the same time it examines how jazz offers an invaluable lens through which to examine the complex and often contradictory culture of consumption upon which capitalism is predicated.</p>