Jems from Johnson

Effective Customer Relationship Management (CRM) begins with a customer's first contact---whether on the Internet through a call center or in a brick-and-mortar store. <I>Jems from Johnson: A Guide to Successful Customer Relationship Management</I> provides an up-close look at the life cycle of the retailer-customer relationship. The quality of what follows the first contact says author Claude Johnson is every bit as important to your company's success as your product and your sales staff. </P><P>Successful CRM is the art of amassing and using data effectively to identify your customers and communicate with them frequently in a style that is personalized and appropriate to their purchases. </P><P><I>Jems</I> is a treasury of results-oriented CRM techniques geared to maximizing your profits while yielding you more---and more satisfied- customers. You'll discover: </P>�� <P>how target marketing of your product can save your company money </P>�� <P>how to increase your customer base by determining your company's target market </P>�� <P>how to identify your ideal customer---and those you should avoid </P>�� <P>how to populate your IT system with the best data and how to use it for the mutual benefit of your company and your customers </P><P>You'll also learn techniques for developing dynamic multi-media communications that captivate and draw prospects then nurture and retain them as customers. Let <I>Jems from Johnson</I> show you how to get CRM right---from the first hello. </P>