Jony Ive

<p><b>An intimate look at the legendary British designer behind Apple's most iconic products - including the Apple Watch</b><br><br>With the death of Steve Jobs in 2011, JONY IVE has become the most important person at Apple. Some would argue he always was.<br><br>Steve Jobs discovered Ive in 1997, when he found the scruffy British designer toiling away in a studio surrounded by hundreds of sketches and prototypes. Jobs instantly realised he had found a talent who could reverse Apple's decline, and become his 'spiritual partner'.<br><br>Their collaboration produced iconic products including the iMac, iPod, iPad and iPhone. Designs that overturned entire industries and created the world's most powerful brand.<br><br>Little has been known about this shy, softly-spoken designer. Until now. <i>Jony Ive: The Genius Behind Apple's Greatest Products</i> tells the riveting story of a creative genius, from his early interest in industrial design to his meteoric rise, as well as the principles and practices that led Ive to become the designer of his generation.<br><br><b>'Sheds new light on technology's most-watched design team'</b> <i>Observer</i><br><br><b>'A real pleasure' </b><i>GQ</i><br><br><br><b>Leander Kahney</b> has covered Apple for more than a dozen years and has written three popular books about Apple and the culture of its followers, including <i>Inside Steve's Brain</i> and <i>Cult of Mac</i>. The former news editor for Wired.com, he is currently the editor and publisher of CultofMac.com. He lives in San Francisco.</p> <p><b>An intimate look at the legendary British designer behind Apple's most iconic products - including the Apple Watch</b><br><br>With the death of Steve Jobs in 2011, JONY IVE has become the most important person at Apple. Some would argue he always was.<br><br>Steve Jobs discovered Ive in 1997, when he found the scruffy British designer toiling away in a studio surrounded by hundreds of sketches and prototypes. Jobs instantly realised he had found a talent who could reverse Apple's decline, and become his 'spiritual partner'.<br><br>Their collaboration produced iconic products including the iMac, iPod, iPad and iPhone. Designs that overturned entire industries and created the world's most powerful brand.<br><br>Little has been known about this shy, softly-spoken designer. Until now. <i>Jony Ive: The Genius Behind Apple's Greatest Products</i> tells the riveting story of a creative genius, from his early interest in industrial design to his meteoric rise, as well as the principles and practices that led Ive to become the designer of his generation.<br><br><b>'Sheds new light on technology's most-watched design team'</b> <i>Observer</i><br><br><b>'A real pleasure' </b><i>GQ</i><br><br><br><b>Leander Kahney</b> has covered Apple for more than a dozen years and has written three popular books about Apple and the culture of its followers, including <i>Inside Steve's Brain</i> and <i>Cult of Mac</i>. The former news editor for Wired.com, he is currently the editor and publisher of CultofMac.com. He lives in San Francisco.</p>