In the era of multimedia and highly digital society the internet has become almost a basic necessity. Most people around the world use the internet daily to communicate do business buy sell study and stay informed. In other words the range of options that the internet offers consumers is much broader than what is normally seen. The internet has reconfigured the activities of the main fields of communication including journalism advertising public relations and others which are in a constant process of reviewing their daily activities from the forms of production dissemination contact with the public and especially the forms of financing and financial management. The internet has changed perceptions of journalism and posed challenges to radio TV and even more so to print media which today are engaged in a constant debate about the prospects for their production income audience and popularity as if everyone were in a frantic race against time that never ends. Embark on this reading!
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