Journey of Brands

<p><strong>Journey of Brands</strong> is the perfect book for brand enthusiasts. Written by Sapna Rakesh and Geeti Sharma the book provides an in-depth guide to building and maintaining successful brands. </p><ul> <li>Explores the journey of brands from creation to growth </li> <li>Explains the nuances of brand design marketing and communications </li> <li>Provides detailed insights into brand positioning and long-term brand building </li> <li>Analyzes case studies to help readers understand the key principles of successful brands </li> <li>Explores the impact of digital media and technology on brand building </li></ul>