JOY WITH ONLINE Technology PRODUCT Marketing

<p>Within the context of marketing one of the most important</p><p>factors to consider is customer satisfaction sometimes</p><p>known by its acronym CSAT. In essence it acts as a gauge that</p><p>determines how evectile'y a company:s goods and serlices meet or</p><p>elen exceed the expectations of its customers. Customer satisfaction</p><p>may be summed up with the fo''owing denition( )the number of</p><p>customers or percentage of tota' customers whose reported experience</p><p>with a rm its products or its serlices zratingsq exceeds speci-</p><p>ed satisfaction goa's.) This denition captures the core of customer</p><p>satisfaction perfect'y. This concept emphasiJes how important it is to</p><p>not on'y satisfy but rather continua''y exceed the expectations and</p><p>wants of the priJed c'ients.Customers hale a signicant amount of</p><p>sway and are unOuestionab'y the essentia' driling force behind the</p><p>success of any business. Their indilidua' tastes co''ectile liewpoints</p><p>and summatile experiences</p>