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About The Book
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<p>Behavioral decision research offers a distinctive approach to understanding and improving decision making. It combines theory and method from multiple disciples (psychology economics statistics decision theory management science). It employs both empirical methods to study how decisions are actually made and analytical ones to study how decisions should be made and how consequential imperfections are. This book brings together key publications selected to represent the major topics and approaches used in the field. Put in one place with integrating commentary it shows the common elements in a research program that represents the scope of the field while offering depth in each. Together they provide a vision for what has become a burgeoning field.</p>