Jugaad 3.0 Hacking the Corporation to make it fast fluid and frugal

This book will prove that every organization's best chance to survive and become better than ever lies within itself. Against the decidedly progressive action-oriented and above all restless backdrop of disruption the DNA of established business is starting to realign. It's the beginning of a groundswell that has started to make lean entrepreneurship a core competency within big business.Based on hundreds of interviews as well as the author's consulting work within companies Jugaad 3.0 Hacking the Corporation identifies the competencies these corporate hackers possess. It also offers a spectrum of carefully crafted archetypes to help people see themselves in this trend and allow organizations identify the innovators in their midst. About the Author Simone Ahuja is the founder and principal of Blood Orange a marketing and strategy consultancy with expertise in innovation and emerging markets. She regularly presents and consults to Fortune 500 companies across sectors and contributes to a Harvard Business Review blog.