Juha features the Everyman character that holds a mirror to society''s foibles and falsehoods. The book is a translation of Juha''s oriental anecdotes that are a product of national consciousness of the Arab mind. Juha''s tales and jokes are echoes of contemporary caricatures to decode profound socio-political messages. The study investigates the underlying mechanisms of humour by presenting a scientific analysis of the conversational implicature that causes laughter an enterprise that can provide a comprehensive background to understand Juha''s folk anecdotes. In a word Juha is the magnificent Arab mouthpiece: he is the wise the fool the philosopher the preacher and the sharp satirist.
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