Jump Start Your Marketing Brain

<p><strong>Doug Hall teaches research-based marketing initiatives that will deliver sustained success.</strong></p><p></p><p><span style=background-color: rgba(255 255 255 1); color: rgba(15 17 17 1)>Check your </span><strong style=background-color: rgba(255 255 255 1); color: rgba(15 17 17 1)>Marketing Brain</strong><span style=background-color: rgba(255 255 255 1); color: rgba(15 17 17 1)> IQ with the quiz on page 14. After getting over the shock of how generally accepted business truths are hurting your business you will immediately understand how you can quickly and easily change your marketing to generate </span><strong style=background-color: rgba(255 255 255 1); color: rgba(15 17 17 1)>SUCCESS.</strong></p><p></p><p><span style=background-color: rgba(255 255 255 1); color: rgba(15 17 17 1)>Starting right now you can measurably improve your marketing results. The key is to replace gimmicks and misperceptions with proven strategies backed by hard data.</span></p><p></p><p><span style=background-color: rgba(255 255 255 1); color: rgba(15 17 17 1)>You'll benefit from insight provided by over 106 scientific truths creating 414 practical ideas that you could put in place today plus original research and a statistical review of over 3000 academic articles from publications like the </span><em style=background-color: rgba(255 255 255 1); color: rgba(15 17 17 1)>Journal of Marketing</em><span style=background-color: rgba(255 255 255 1); color: rgba(15 17 17 1)> and the </span><em style=background-color: rgba(255 255 255 1); color: rgba(15 17 17 1)>Journal of Product Innovation Management.</em><span style=background-color: rgba(255 255 255 1); color: rgba(15 17 17 1)> No other book provides you with this type of hard data on consumer industrial and even business-to-business marketing situations.</span></p><p></p><p><strong style=background-color: rgba(255 255 255 1); color: rgba(15 17 17 1)>This book takes all of the mystery out of marketing and replaces it with a systematic and logical system. For anyone who takes their marketing role seriously this book is a must-read.</strong></p><p><span style=background-color: rgba(255 255 255 1); color: rgba(15 17 17 1)>―Kip Knight VP International e-bay</span></p><p></p><p><strong style=background-color: rgba(255 255 255 1); color: rgba(15 17 17 1)>The fundamental premise shining through on every page of <em>Marketing Brain</em> is that if you want to create a great business figure out how to add real value to people's lives and then tell the truth about it. This book proves that in business the smart thing to do and the right thing are one and the same. In doing so it elegantly presents the true moral nature of capitalism. And for that I consider Doug Hall one of its greatest champions.</strong></p><p><span style=color: rgba(15 17 17 1); background-color: rgba(255 255 255 1)>―Jon Butcher CEO The Precious Moments Companies</span></p><p></p><p></p>