Are you looking for fail-safe and straightforward concepts, tips, tricks, frameworks, strategies, and business formulae to create a threat proof and future-ready business?. Through this book, the author wants to help the entrepreneurs understand where they are today, how they should move ahead, and ensure they are updated with ‘what is relevant tomorrow and why “CX is the new RX for your business.”. • Validate your business ideas and move forward with your plans.• How “THE MOST DESIRABLE STAGE “ in the business, “STABILITY,” becomes a death trap for most businesses?• How to use Customer Experience as a discovery tool to keep your product/services future-ready?• How “limited” resources should never “limit” your business aspirations?• Take Business Decisions Boldly.. Some glimpses of what the top-notch businessperson opine about this book:. • This Book is concise and precise and contain all the information worth knowing for today’s entrepreneurs. The book guides how modern-day entrepreneurs can make their business threat-proof and future-ready. What more today’s readers can expect!~Dr. Vivek Bindra, Founder & CEO Badabusiness.com. • Entrepreneur begins his journey with 3 Elements which it's title says very well, Junoon, Jarurat, Jugaad. Reminds me immediately of start-up and entrepreneurship as all the 3 things are an integral part of it.~Raj Kundra, Co-Founder of Viaan Industries. • The book concept looks like a very interesting triangulation of Junoon, Jarurat, Jugaad.~Dinesh Agarwal, CEO of Indiamart. • When there is no Junoon (passion) in your life, there is no difference between a man and an animal.~Thakur Anup Singh, CMD of Marg Erp Ltd.. Entrepreneur, Prolific writer, Investor, learner, CX design expert, Sales and marketing expert, NLP practitioner, and Co-Founder of Dialdesk DEEPAK KASHYAP believe in the mantra: Gain by giving.