Just Enough Research

<p><span style=color: rgba(44 41 59 1)>Most design and business decisions are based on some combination of personal preferences fear and wishful thinking instead of sound evidence. Most design research is ineffective because it isn't asking or answering the right questions.</span></p><p><em style=color: rgba(44 41 59 1)>Just Enough Research</em><span style=color: rgba(44 41 59 1)> is here to help.</span></p><p><span style=color: rgba(44 41 59 1)>Whether you're just starting out in your design career in the middle of a whole mess of product decisions or trying to help your colleagues get over their fear of admitting ignorance there is something in this book for you.</span></p><p><em style=color: rgba(44 41 59 1)>Just Enough Research</em><span style=color: rgba(44 41 59 1)> has remained a popular handbook for over a decade outlasting several technology hype cycles. It's brief. It's practical. It's got jokes.</span></p><p><span style=color: rgba(44 41 59 1)>Read this book. You will experience delight.</span></p><p></p>