Just Run It!

The growth engine of the global economy is no longer through mega-production and huge conglomerates but rather through the proliferation of smaller enterprises. In America alone tens of thousands of businesses crop up each year. Unfortunately few will succeed though not due to a lack of ingenuity initiative or even capital. Why then? Because according to Dick Cross author of  Just Run It!  most business owners lack not just the fundamentals the nuts and bolts of operating a business effectively day to day but the bigger picture of how to achieve business success. After taking dozens of companies from underperforming to high performancing Cross observed a pattern out of which he devised a formula for success. Using his Just Run It! formula--which includes the  Vision-Strategy-Execution analysis--he is now teaching business owners how to understand their business on the back of an envelope and make it exceptional.