KARRAM KURRAM : The Lijjat Story

A story of seven ordinary women who had no background in business no significant educational qualification and with just $2 in capital could build a business empire worth $213 million spread across 69 branches and employing more than 42000 people.This is the story of women’s struggle that saw the light of the day. This amazing story is about one of the most incredible Indian businesses of all time. There cannot be a better example of women’s self-empowerment in brand history.From the Lijjats story it’s a great learning for today’s entrepreneurs who despite being at the pinnacle of the technological revolution often keep doubting our capabilities and complaining about constraints.And Lijjat is a standing example of seven incredible women who had no education qualification no background in business and no fancy investors. Yet they were able to build a business empire that empowers generations of women all across the country making a positive difference in their life.