Key Business Analytics (Book)

Key Business Analytics will help managers apply tools to turn data into insights that help them better understand their customers optimize their internal processes and identify cost savings and growth opportunities.It includes analysis techniques within the following categories:? Financial analytics – cashflow profitability sales forecasts? Market analytics – market size market trends marketing channels? Customer analytics – customer lifetime values social media customer needs? Employee analytics – capacity performance leadership? Operational analytics – supply chains competencies environmental impact? Bare business analytics – sentiments text correlationsEach tool will follow the bestselling Key format of being 5-6 pages long broken into short sharp advice on the essentials:? What is it?? When should I use it?? How do I use it?? Tips and pitfalls? Further readingThis essential toolkit also provides an invaluable section on how to gather original data yourself through surveys interviews focus groups etc.