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About The Book
Description
Author
The book on “Retail Banking and Wealth Management”, is a compendium of various products and services being offered by banks. In today’s scenario, the bank branches have blossomed into
one-stop financial hub for catering to all kinds of financial needs of customers which includes deposits, credit and investment products. Additionally, use of technology has brought about a paradigm shift in banking operations along with changes in customer preferences and expectations.
The contents of the book have been structured into four modules, as follows:
Module A: Retail Banking
Module B: Retail Products and Recovery
Module C: Support Services – Marketing of Banking Services/Products
Module D: Wealth Management
While preparing the courseware, effort has been made to broadly cover all the major products and services being offered by banks and also, update about the recent developments in the field of retail banking with special emphasis on digital space. This book intends to serve as a comprehensive guide for all Retail Bankers and support them in managing the retail business which is a critical stepping stone for a successful banker.