Kind Business

<p>Can you imagine a world where corporations prioritise society's wellbeing alongside investor returns?</p><p>In <em>Kind Business</em> Dr David Cooke journeys through the evolution of commerce from its humble origins to the complex corporate structures of today. <em>Kind Business </em>scrutinises contemporary boardroom decisions challenging the status quo and advocating for change.</p><p>This book exposes the flaws of profit-driven business practices that are focused on short-term returns which overshadow long-term sustainability. Dr Cooke contends that the root cause lies in leadership failure where decisions neglect the broader stakeholder ecosystem.</p><p>But there is hope. <em>Kind Business</em> offers a blueprint for a new era of corporate responsibility emphasising the integration of people and planet into leadership strategies. By spotlighting visionary leaders and exemplifying purpose-driven initiatives Dr Cooke demonstrates how businesses can thrive by enriching society and nurturing investor interests.</p><p>Embrace a future where values create value where businesses do well by doing good. Can you imagine such a world? <em>Kind Business </em>shows us that it's not only possible but imperative for a sustainable future.</p>