If a chemical drug like Viagra is accepted by the society and by the world to ignite desire then what is the problem with my audio-visual drug called movie which ignites desire? Both are basically doing the same thing!- Mallika Sherawat In fairness cream ad the model shows her upper part of breasts in soap ad the celebrity displays her bare back body in nail-polish ad she wears miniskirt where her waxed legs are clearly make some sense. Why?