KOTLER ON MARKETING

Since 1969 Philip Kotler''s marketing text books have been read as the marketing gospel as he has provided incisive and valuable advice on how to create win and dominate markets. In KOTLER ON MARKETING he has combined the expertise of his bestselling textbooks and world renowned seminars into this practical all-in-one book covering everything there is to know about marketing. In a clear straightforward style Kotler covers every area of marketing from assessing what customers want and need in order to build brand equity to creating loyal long-term customers. For business executives everywhere KOTLER ON MARKETING will become the outstanding work in the field. The secret of Kotler''s success is in the readability clarity logic and precision of his prose which derives from his vigorous scientific training in economics mathematics and the behavioural sciences. Each point and chapter is plotted sequentially to build block by block on the strategic foundation and tactical superstructure of the book.